Cookie Policy
This document informs users of the website adnetapp.com (the "Website") about the technologies that allow the Website and its providers to achieve the purposes described below, in accordance with Art. 122 of the Italian Privacy Code, Art. 13 of Regulation (EU) 2016/679 ("GDPR") and the Guidelines of the Italian Data Protection Authority on cookies and other tracking tools of 10 June 2021. It forms part of the Privacy Policy.
Last updated: November 7, 2026
1. What cookies and other tracking tools are
Cookies are small text files that a website stores on the user's device (computer, smartphone, tablet) and reads again on later visits. Similar technologies, such as the browser's local storage or pixels (small images or scripts that notify an external service of a visit), serve similar purposes. For simplicity, in this document all these technologies are called "Trackers".
Trackers can be:
- first-party, if installed and managed directly by the Website, or third-party, if installed and managed by an external provider;
- session, if deleted when the browser is closed, or persistent, if they remain on the device until they expire or are deleted;
- technical, if needed to run the Website or provide a service requested by the user: they do not require consent (Art. 122(1) Italian Privacy Code); or analytics and marketing (profiling) Trackers: they require the user's prior consent, except for analytics that meet the conditions set by the Italian Data Protection Authority to be treated as technical cookies.
2. Summary
| Category | Purpose | Consent |
|---|---|---|
| Necessary | Operation, security and storage of your cookie choices | Not required, always active |
| Analytics | Understand in aggregate form how the Website is used and which channels requests come from | Required, off until you accept |
| Marketing | Measure advertising campaigns and show relevant ads | Required, off until you accept |
3. How we manage consent
On your first visit the Website shows a banner that lets you:
- Accept all Trackers;
- Reject all non-necessary Trackers: closing the banner with the "X" counts as rejecting;
- Customise your choices for each category (Analytics and, where present, Marketing).
Until you make a choice, and if you reject, only necessary Trackers are used. Scrolling the page or continuing to browse does not count as consent. The "Accept" and "Reject" buttons are given equal prominence.
Your choice is stored for 6 months: after that period, or if the Trackers used change significantly, the banner will be shown again. You can change or withdraw your consent at any time via the "Cookie preferences" link at the bottom of every page. When you withdraw consent, analytics and marketing tools are no longer loaded and the traffic-source data stored by the Website is deleted. To demonstrate that consent was collected correctly, the Website keeps a log of choices (random identifier, categories, notice version, date, anonymised IP and browser) for 24 months.
4. Necessary Trackers (always active)
These Trackers are essential for the Website to work and to store your preferences. They do not require consent and cannot be switched off from the banner; you can block them in your browser settings, but some features may not be available.
| Name | Provider | Purpose | Type and duration |
|---|---|---|---|
| ADNETSID | This Website (first party) | Session cookie: keeps browsing state and protects forms against fraudulent submission (security token) | HTTP cookie, session (deleted when you close the browser) |
| adnet_consent | This Website (first party) | Stores your cookie choices and the version of the notice you accepted | HTTP cookie, 6 months |
| adnet_nostat | This Website (first party) | Only for the Website's administrators: excludes their device from the internal visit statistics | HTTP cookie, 13 months |
| ADNETREM | This Website (first party) | Keeps administrators signed in to the admin panel; used only by the Website's administrators, not by visitors | HTTP cookie, 30 days |
5. Analytics Trackers (with your consent)
They help the Controller understand in aggregate form how the Website is used (most visited pages, traffic sources, devices) and which channels contact requests come from, in order to improve its content and operation.
| Name | Provider | Purpose | Type and duration |
|---|---|---|---|
| adnet_track | This Website (first party) | Stores the landing page, referring site and campaign parameters (UTM) to attach them to any contact request you send | Local storage, until consent is withdrawn or browser data is cleared |
Google Analytics 4 (Google Ireland Limited)
Google's web analytics service. It is loaded only after consent to the "Analytics" category. According to Google, Google Analytics 4 does not log or store the IP addresses of EU users. Place of processing: Ireland, with possible transfers to the United States under the EU-U.S. Data Privacy Framework. Privacy Policy · Google Analytics opt-out.
| Name | Provider | Purpose | Type and duration |
|---|---|---|---|
| _ga | Google (on the Website's domain) | Distinguishes visitors with a random identifier | HTTP cookie, 2 years |
| _ga_<ID> | Google (on the Website's domain) | Keeps the browsing session state | HTTP cookie, 2 years |
6. Marketing Trackers (with your consent)
They measure the effectiveness of the Controller's advertising campaigns and show relevant ads on the providers' platforms, including based on browsing. They are loaded only after consent to the "Marketing" category.
Google Ads (Google Ireland Limited)
Measures which Google ads bring visits and requests. If you arrive from an ad, the click identifier is stored with any request you send and, when it becomes a quote or an engagement, sent to Google without your name, email or phone number. Place of processing: Ireland, with possible transfers to the United States under the EU-U.S. Data Privacy Framework. Privacy Policy · Ad settings.
| Name | Provider | Purpose | Type and duration |
|---|---|---|---|
| _gcl_au | Google (on the Website's domain) | Measures conversions from ads | HTTP cookie, 90 days |
| _gcl_aw | Google (on the Website's domain) | Stores the ad click identifier if you arrive from a campaign | HTTP cookie, 90 days |
Meta Pixel (Meta Platforms Ireland Limited)
Links visits to the Website and request submissions to campaigns on Facebook and Instagram. For collecting and transmitting events, the Controller and Meta act as joint controllers. Place of processing: Ireland, with possible transfers to the United States under the EU-U.S. Data Privacy Framework. Privacy Policy · Ad preferences.
| Name | Provider | Purpose | Type and duration |
|---|---|---|---|
| _fbp | Meta (on the Website's domain) | Identifies the browser to measure visits and conversions from campaigns | HTTP cookie, 90 days |
| _fbc | Meta (on the Website's domain) | Stores the ad click identifier if you arrive from a campaign | HTTP cookie, 90 days |
| fr | Meta (third party, facebook.com) | Advertising and measurement, if you are logged in to Facebook or Instagram | HTTP cookie, 90 days |
7. Third-party content and links
YouTube videos. Any videos in articles are embedded in privacy-enhanced mode (youtube-nocookie.com): YouTube does not store information on the device until you start playback. Loading the player still sends your IP address to Google. Once you start the video, YouTube may use cookies and local storage according to its own policy.
Wistia videos. Videos on the home page and presentation pages show a preview stored on the Website: Wistia's player, with any technical tools it uses, loads only when you press play, with viewing statistics disabled. See Wistia's privacy policy.
WhatsApp. The WhatsApp buttons are plain links: they do not install Trackers and do not send data until you tap them.
Other links. Links to App Store, Google Play, social networks and client websites do not install Trackers on the Website. Once opened, the privacy notices of those sites apply.
Fonts and resources. Fonts, libraries and images, including review photos, are hosted on the Website's server: services such as Google Fonts that send data to third parties are not used.
8. How to manage your preferences
On the Website
You can change or withdraw your consent at any time via the "Cookie preferences" link at the bottom of every page.
In your browser
You can also delete or block cookies and site data in your browser settings. Instructions for the most common browsers:
Blocking necessary Trackers may break some features, such as submitting forms. If you delete cookies, your banner choice will also be deleted and you will be asked again.
Provider tools and opt-out platforms
Some providers offer their own tools: the Google Analytics opt-out add-on, Google ad settings, Meta ad preferences. For interest-based advertising you can also use Your Online Choices.
Consequences of rejecting
Rejecting analytics and marketing Trackers has no consequences on your use of the Website: you can browse and send requests normally.
9. Data controller and rights
The data controller is ADNET, registered office: Via Pompeo Sarnelli 297, Polignano a Mare (BA), 70044, VAT no. 08289880729, email info@adnet-office.it. Since the use of third-party Trackers cannot be fully controlled by the Controller, any specific reference to third-party Trackers should be considered indicative: for complete information, see the privacy notices of the services listed. Information on data transfers outside the European Union, retention periods and your rights (access, rectification, erasure, restriction, portability, objection, withdrawal of consent and complaint to the supervisory authority) is in the Privacy Policy.
10. Definitions and legal references
Tracker: any technology (cookies, unique identifiers, web beacons, embedded scripts, local storage, fingerprinting) that allows information to be stored on, or accessed from, the user's device.
First party / third party: a Tracker is first-party if installed by the Website's domain and third-party if installed by a different domain.
Consent: a freely given, specific, informed and unambiguous indication of wishes (Art. 4(11) GDPR), expressed through a positive action on the banner.
Legal references: Art. 122 Italian Legislative Decree 196/2003 (Italian Privacy Code); Directive 2002/58/EC; Regulation (EU) 2016/679; Guidelines of the Italian Data Protection Authority on cookies and other tracking tools of 10 June 2021 (web doc. no. 9677876). This Cookie Policy relates solely to the Website.